MARKET DATA ANALYSIS
Market Data Sets
There is a wealth of information made available to parties in the water sector, especially retailers.
Clearly, a big part of that is to encourage competition and value to customers:
Can you tell who is the retailer for any given site? Yes, easily.
Could you therefore infer who is winning what from whom? Yes.
How about market share in volume terms? Again, yes. and by wholesale charge value.
Could you work out which sites have got bad reads? You know where this is going, right?
So yes, it is possible to pinpoint which customers could be getting billed on bad reads. Or have had a leak in the past. Perhaps even have one now. Not all customers would warm to being told that but there's a clear benefit to them. And that's much more palatable in the non-household sector anyway.
Some of that is quite tricky to do but you get the idea; it is not limited to marketing strategies by any means but it is very easy for you to validate your business plan assumptions.
We can see use cases in all the key market data, for both wholesalers and retailers. But there will be many things that we haven't thought of. There will be some things in the data that no-one has thought of yet because they occupy a particular counter-intuitive space that sort of defies logic. That's fun!
There's a lot of data and that can be hard to work with. We can help, though. We can help with coming up with those use cases, while you do the analysis. Or we can help with that also. Indeed, we have some pre-packaged methods that give a bit of a head start.
Water Market Dynamics
MOSL produces some high level information on water market activity in the English market, which is a very useful resource and barometer for those with a general interest in the area.
This is very helpful - and there is more available to market parties. There is a 'but', though: you need to be very careful with how you interpret the information and we believe that there are certain things that market parties need to take into account first, over and above what MOSL could or should tell them. It takes careful focus to turn the data into actionable insight.
Our 'INSIGHT' series is a suite of report options that provides a comprehensive, innovative and authoritative view on the true dynamics in the market.
Effective as either a 'stand alone' or regular report, a sample of some of the outputs is shown below.
We include actionable recommendations on how to take forward the insights we draw out for you, focused on your organisation (or, for new entrants yet to build a portfolio, by calling out key market opportunities)
Oklahoma is our product for consuming the Market Data Sets and drawing a range of value from them. The first module we are releasing is Market Dynamics; it's primary purpose is to draw out what is happening in the market - and why - using the techniques and algorithms that underpin 'INSIGHT'.
If 'INSIGHT' is more aimed at retailers (much as we think there may be a use case for wholesalers to manage their credit risk) then 'DEMAND' has something for both. It looks at usage patterns, meter reading performance and identifies erroneous reads (and who is responsible for them).
'DEMAND' builds on some of the 'INSIGHT' analysis (because it uses some of the same input data), so it can be taken independently or as an 'INSIGHT' extension. Retailers can choose for the analysis to be done across the whole market or just on their customers' meters.
'RESEARCH' is for allowing a little headroom for exploratory analysis, to find hidden trends, issues and insights that aren't perhaps so obvious. There are six-month and 12-month programme options.
Of course, the outcome of that is unpredictable, which is a tricky prospect. So we offset that by introducing elements of our other analyses and services as we go, building up to a comprehensive data service, even without the other discoveries that we make.
It's an unusual service perhaps but at less than £300 per day it proves very competitive against recruiting on the open contract market, while also providing elements of INSIGHT, DEMAND, FINANCE and Oklahoma, with an option to also divert some of the consulting support to GOVERN.